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Episode 13 · Sources

Sources cited

From 40 Square Meters to 220 Stores: How Oscar Farinetti Built Unieuro · Oscar Farinetti

12 sources cited in this episode

Intro

  1. 1

    Cognomix, Origine del cognome Farina

    - Mango is a municipality in the province of Cuneo, in the Langhe, in the Moscato DOCG area (since 1985 its castle has housed the Enoteca Regionale dei Vini Moscato, the regional Moscato wine shop). During the war it was one of the centers of the Resistance, linked to the places of Beppe Fenoglio. - The Armistice of Cassibile was signed on 3 September 1943 and made public on 8 September 1943 (Eisenhower's proclamation at 6:30 pm, then Badoglio's at 7:42 pm). - The Partisan Republic of Alba lasted 23 days, from 10 October to 2 November 1944, as told by Beppe Fenoglio in "I ventitré giorni della città di Alba" (The Twenty-Three Days of the City of Alba,…

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    • Mango is a municipality in the province of Cuneo, in the Langhe, in the Moscato DOCG area (since 1985 its castle has housed the Enoteca Regionale dei Vini Moscato, the regional Moscato wine shop). During the war it was one of the centers of the Resistance, linked to the places of Beppe Fenoglio.
    • The Armistice of Cassibile was signed on 3 September 1943 and made public on 8 September 1943 (Eisenhower's proclamation at 6:30 pm, then Badoglio's at 7:42 pm).
    • The Partisan Republic of Alba lasted 23 days, from 10 October to 2 November 1944, as told by Beppe Fenoglio in "I ventitré giorni della città di Alba" (The Twenty-Three Days of the City of Alba, Einaudi, 1952).
    • The surname Farinetti is a Piedmontese-Ligurian diminutive variant of "Farina" (flour), a nickname tied to the trade of the farinarius (miller) or baker.

    Sources: Mango · Armistice of Cassibile · Partisan Republic of Alba · I ventitré giorni della città di Alba · Surname Farina

    www.cognomix.it

    Back to the paragraph (2:39)

"Studying is important, perhaps more than anything else in the world"

  1. 2

    Wikipedia, Ferrero SpA

    - Ferrero was founded in Alba in 1946 by Pietro Ferrero; the first jar of Nutella left the Alba plant on 20 April 1964. - Miroglio, a textile and clothing company, was founded in Alba in 1947 by Giuseppe Miroglio. - Pianopoli is a municipality in the province of Catanzaro, in Calabria (~2,500 inhabitants).

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    • Ferrero was founded in Alba in 1946 by Pietro Ferrero; the first jar of Nutella left the Alba plant on 20 April 1964.
    • Miroglio, a textile and clothing company, was founded in Alba in 1947 by Giuseppe Miroglio.
    • Pianopoli is a municipality in the province of Catanzaro, in Calabria (~2,500 inhabitants).

    Sources: Ferrero · Nutella · Miroglio · Giuseppe Miroglio (Treccani) · Pianopoli

    en.wikipedia.org

    Back to the paragraph (5:39)

"You've studied, so you take care of this stuff here": the first day at Unieuro

  1. 3

    Wikipedia, Anni di piombo

    - The Red Brigades were founded in 1970; they practiced "kneecapping" and moved from kidnappings to murders. Turin was one of the main hotspots (Fiat): the journalist Carlo Casalegno, deputy editor of La Stampa, was shot on 16 November 1977 and died on 29 November. - The Years of Lead cover roughly 1969 to 1988: the armed organizations active in Italy went from 2 (1969) to 91 (1977) to 269 (1979).

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    • The Red Brigades were founded in 1970; they practiced "kneecapping" and moved from kidnappings to murders. Turin was one of the main hotspots (Fiat): the journalist Carlo Casalegno, deputy editor of La Stampa, was shot on 16 November 1977 and died on 29 November.
    • The Years of Lead cover roughly 1969 to 1988: the armed organizations active in Italy went from 2 (1969) to 91 (1977) to 269 (1979).

    Sources: Red Brigades · Years of Lead

    it.wikipedia.org

    Back to the paragraph (8:28)

Why Unieuro is called Unieuro (and why it was born from coffee)

  1. 4

    Wikipedia, Unieuro

    - The Fiera Internazionale del Tartufo Bianco d'Alba (International Alba White Truffle Fair, founded in 1929) confirms Alba as the capital of the white truffle. - Unieuro was founded in 1967 in Alba by Paolo Farinetti (Oscar's father), initially as a clothing and household linen store. The name is a tribute to Altiero Spinelli and the idea of a united Europe. (Note: the book places the name in the context of the coffee business, in the mid-'70s: probably narrative compression.) - Carrefour opened the first European hypermarket in Sainte-Geneviève-des-Bois (France) on 15 June 1963: 2,500 m², self-service. In Italy hypermarkets only…

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    • The Fiera Internazionale del Tartufo Bianco d'Alba (International Alba White Truffle Fair, founded in 1929) confirms Alba as the capital of the white truffle.
    • Unieuro was founded in 1967 in Alba by Paolo Farinetti (Oscar's father), initially as a clothing and household linen store. The name is a tribute to Altiero Spinelli and the idea of a united Europe. (Note: the book places the name in the context of the coffee business, in the mid-'70s: probably narrative compression.)
    • Carrefour opened the first European hypermarket in Sainte-Geneviève-des-Bois (France) on 15 June 1963: 2,500 m², self-service. In Italy hypermarkets only spread on a large scale from the '90s (the first dates from 1974).
    • Castagnito is a municipality in the province of Cuneo, in the Roero.

    Sources: Truffle Fair · Unieuro · Paolo Farinetti · First Carrefour hypermarket · Castagnito

    en.wikipedia.org

    Back to the paragraph (10:07)

Dad loaded himself with debt, and in ten years he made it

  1. 5

    ESM Magazine, How Carrefour established France's first hypermarket 60 years ago

    - The Fiera Internazionale del Tartufo Bianco d'Alba (International Alba White Truffle Fair, founded in 1929) confirms Alba as the capital of the white truffle. - Unieuro was founded in 1967 in Alba by Paolo Farinetti (Oscar's father), initially as a clothing and household linen store. The name is a tribute to Altiero Spinelli and the idea of a united Europe. (Note: the book places the name in the context of the coffee business, in the mid-'70s: probably narrative compression.) - Carrefour opened the first European hypermarket in Sainte-Geneviève-des-Bois (France) on 15 June 1963: 2,500 m², self-service. In Italy hypermarkets only…

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    • The Fiera Internazionale del Tartufo Bianco d'Alba (International Alba White Truffle Fair, founded in 1929) confirms Alba as the capital of the white truffle.
    • Unieuro was founded in 1967 in Alba by Paolo Farinetti (Oscar's father), initially as a clothing and household linen store. The name is a tribute to Altiero Spinelli and the idea of a united Europe. (Note: the book places the name in the context of the coffee business, in the mid-'70s: probably narrative compression.)
    • Carrefour opened the first European hypermarket in Sainte-Geneviève-des-Bois (France) on 15 June 1963: 2,500 m², self-service. In Italy hypermarkets only spread on a large scale from the '90s (the first dates from 1974).
    • Castagnito is a municipality in the province of Cuneo, in the Roero.

    Sources: Truffle Fair · Unieuro · Paolo Farinetti · First Carrefour hypermarket · Castagnito

    www.esmmagazine.com

    Back to the paragraph (11:10)

When the banks charge 25% interest

  1. 6

    Wikipedia, Crisi energetica del 1979

    - SNIA was founded in Turin in 1917 by Riccardo Gualino as Società di Navigazione Italo-Americana (Italian-American Shipping Company); it then switched to synthetic fiber (viscose/rayon) as SNIA Viscosa. In 1925 it was the first Italian company with a capital of one billion lire and the first listed on foreign stock exchanges (London and New York), with 68.6% of national production of artificial fibers. (A reference to ep12 on Gualino.) - In Italy inflation rose to ~14.8% in 1979 and peaked at ~21-22% in 1980 (the second oil shock); bank rates rose into the 15-25% range.

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    • SNIA was founded in Turin in 1917 by Riccardo Gualino as Società di Navigazione Italo-Americana (Italian-American Shipping Company); it then switched to synthetic fiber (viscose/rayon) as SNIA Viscosa. In 1925 it was the first Italian company with a capital of one billion lire and the first listed on foreign stock exchanges (London and New York), with 68.6% of national production of artificial fibers. (A reference to ep12 on Gualino.)
    • In Italy inflation rose to ~14.8% in 1979 and peaked at ~21-22% in 1980 (the second oil shock); bank rates rose into the 15-25% range.

    Sources: SNIA · SNIA (MuseoTorino) · 1979 energy crisis

    it.wikipedia.org

    Back to the paragraph (16:21)

The leap: Oscar joins the GRE

  1. 7

    Wikipedia, Unieuro (GRE and Trony)

    - The GRE (Grossisti Riuniti Elettrodomestici, United Appliance Wholesalers), founded in 1972, was a buying group that pooled the volumes of appliance wholesalers to get better contracts and discounts from suppliers. It is the group that launched the Trony banner in 1997.

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    • The GRE (Grossisti Riuniti Elettrodomestici, United Appliance Wholesalers), founded in 1972, was a buying group that pooled the volumes of appliance wholesalers to get better contracts and discounts from suppliers. It is the group that launched the Trony banner in 1997.

    Sources: Unieuro/Trony

    en.wikipedia.org

    Back to the paragraph (28:51)

Why Italy had no number one

  1. 8

    Wikipedia, Dixons (retailer)

    - In the '90s the national leaders in electronics retail in Europe were Dixons (United Kingdom, founded 1937), Darty (France, 1957, now Fnac Darty) and MediaMarkt (Germany, first store in Munich in 1979). - Trony is a real Italian electronics banner: its first store opened on 28 September 1991 at the Rho shopping center (Milan), run by the GRE group and launched as a national "Made in Italy" brand in 1997.

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    • In the '90s the national leaders in electronics retail in Europe were Dixons (United Kingdom, founded 1937), Darty (France, 1957, now Fnac Darty) and MediaMarkt (Germany, first store in Munich in 1979).
    • Trony is a real Italian electronics banner: its first store opened on 28 September 1991 at the Rho shopping center (Milan), run by the GRE group and launched as a national "Made in Italy" brand in 1997.

    Sources: Dixons · Fnac Darty · MediaMarkt · Unieuro/Trony

    en.wikipedia.org

    Back to the paragraph (33:56)

How the idea of Eataly is born: Slow Food, the KaDeWe and the Grand Bazaar

  1. 9

    Berlin.de, Gourmet floor at the KaDeWe

    - Slow Food's first Salone del Gusto was held in 1996 in Turin (Lingotto Fiere). - Berlin's KaDeWe is famous for the large food department on its upper floors (the 6th, extended to the 7th): the largest food hall in Europe, open since 1956, ~34,000 products over ~7,000 m². - Istanbul's Grand Bazaar, whose construction began in the winter of 1455/56, is one of the oldest and largest covered markets in the world (61 covered streets, more than 4,000 shops).

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    • Slow Food's first Salone del Gusto was held in 1996 in Turin (Lingotto Fiere).
    • Berlin's KaDeWe is famous for the large food department on its upper floors (the 6th, extended to the 7th): the largest food hall in Europe, open since 1956, ~34,000 products over ~7,000 m².
    • Istanbul's Grand Bazaar, whose construction began in the winter of 1455/56, is one of the oldest and largest covered markets in the world (61 covered streets, more than 4,000 shops).

    Sources: Salone del Gusto · KaDeWe Gourmet Floor · Grand Bazaar Istanbul

    www.berlin.de

    Back to the paragraph (36:51)

"Gianni, optimism is the scent of life"

  1. 10

    La Gazzetta del Pubblicitario, ADV History: Tonino Guerra

    - Tonino Guerra (1920–2012), Italian poet and screenwriter, worked with Federico Fellini (Amarcord, 1973, Oscar for Best Foreign Language Film in 1975) and Michelangelo Antonioni (L'Avventura, La Notte, L'Eclisse, Red Desert, Blow-Up). - Guerra was the face of the famous UniEuro campaign with the slogan "Gianni, l'ottimismo è il profumo della vita" ("Gianni, optimism is the scent of life"), a catchphrase that entered popular culture. Sources date it to 2003 (the book places it in 2000-2001).

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    • Tonino Guerra (1920–2012), Italian poet and screenwriter, worked with Federico Fellini (Amarcord, 1973, Oscar for Best Foreign Language Film in 1975) and Michelangelo Antonioni (L'Avventura, La Notte, L'Eclisse, Red Desert, Blow-Up).
    • Guerra was the face of the famous UniEuro campaign with the slogan "Gianni, l'ottimismo è il profumo della vita" ("Gianni, optimism is the scent of life"), a catchphrase that entered popular culture. Sources date it to 2003 (the book places it in 2000-2001).

    Sources: Tonino Guerra · ADV History (Gazzetta del Pubblicitario)

    lagazzettadelpubblicitario.it

    Back to the paragraph (44:17)

What is a company worth? The past, the present or the future

  1. 11

    Wikipedia, Dixons Retail

    - In 2001–2002 the British group Dixons acquired the Italian chain Unieuro in stages: first a 24% stake (~£64 million) with an option on the rest, then the remainder (~76%, ~£231 million) in 2002; it held 100% control until 2013. - John Clare was CEO of the Dixons Group from 1994 to 2007. - In the early 2000s Dixons ran more than 1,250 stores across the United Kingdom and several European countries (the Nordics through Elkjøp, Greece, Hungary). - The September 11, 2001 attacks (9/11) took place on 11 September 2001.

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    • In 2001–2002 the British group Dixons acquired the Italian chain Unieuro in stages: first a 24% stake (~£64 million) with an option on the rest, then the remainder (~76%, ~£231 million) in 2002; it held 100% control until 2013.
    • John Clare was CEO of the Dixons Group from 1994 to 2007.
    • In the early 2000s Dixons ran more than 1,250 stores across the United Kingdom and several European countries (the Nordics through Elkjøp, Greece, Hungary).
    • The September 11, 2001 attacks (9/11) took place on 11 September 2001.

    Sources: Unieuro · Dixons Retail

    en.wikipedia.org

    Back to the paragraph (46:41)

"Copy, don't imitate": the Guggenheim lesson

  1. 12

    Slow Food, Biografia di Carlo Petrini

    - Carlo Petrini (Bra, 1949–2026), known as "Carlin", is the founder of the Slow Food movement and of the Terra Madre events. - In October 2004 Petrini founded the University of Gastronomic Sciences, promoted by Slow Food together with the Piedmont and Emilia-Romagna regions. - The university is based in Pollenzo, a village that is part of Bra (province of Cuneo): the first university in the world entirely devoted to gastronomic sciences.

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    • Carlo Petrini (Bra, 1949–2026), known as "Carlin", is the founder of the Slow Food movement and of the Terra Madre events.
    • In October 2004 Petrini founded the University of Gastronomic Sciences, promoted by Slow Food together with the Piedmont and Emilia-Romagna regions.
    • The university is based in Pollenzo, a village that is part of Bra (province of Cuneo): the first university in the world entirely devoted to gastronomic sciences.

    Sources: Carlo Petrini · University of Gastronomic Sciences · Biography (Slow Food)

    www.slowfood.it

    Back to the paragraph (50:28)